Why Should Phoenix Be Your Pantomime Producers?

Phoenix Theatre Group has over 20 years’ experience producing high quality, pantomimes with a traditional feel yet a modern twist. We have been the resident pantomime producers at South Mill Arts, Hertfordshire (2010-2019) and Harlow Playhouse, Essex (1997-2009). We are now actively looking to recruit new partner venues for pantomime.

If you would like to talk to us about pantomime please contact us today.

We have a large portfolio of panto productions

We are commercially successful

We have a proven track record of continually growing a pantomime audience in terms of ticket sales, turnover and profitability. We achieved nearly £100k growth in gross box office return between 2015 and 2019.

With over 20 years pantomime experience we have devised an effective strategy across production, marketing and pricing to ensure not just financial viability but commercial success.

Each partner venue we work with has a specific marketing and pricing plan based on extensive research of the local area, historical sales, demographics and venue capacity.

Panto Sales Growth (Last Five Years)

We are critically acclaimed

Our Press and PR team work really hard to develop brilliant review opportunities for all our productions, from national press to local radio we utilise tactics like press days, launch days and cast interactions. However, this is only part of the strategy as all our positive reviews are built on a bedrock of production excellence, experience choreography and effective casting.

“The whole cast and crew are to be commended on a show that is far more beauty than it is beast ticks the panto box of appealing to all members of the family. A monstrously good show”

The Independent , 2019

“Phil Dale is gloriously appealing in the role of Dame. An original and highly entertaining take on a classic tale”

The Stage, 2018

“The musical set pieces are quite brilliantly staged, alive with clever parodies and some truly splendid original songs”

The Stage, 2017

“Delighted children and adults alike with its blend of pantomime staples and modern twists. A joyful and smart Christmas pantomime”

The Broadcast, 2016

“With tradition at its core, Phoenix Theatre Group enhances its reputation with this seasonal gem”

The Stage, 2015

We grow audiences

Working with us ensures partnering with an organisation who look at a long term growth strategy for our pantomime. A recent pantomime contract saw audience numbers increase year on year for five straight years.

Whether it be maintaining existing audiences through effective pricing and excellence in production values or developing new audiences through marketing or outreach we take a long term view to all strategies in partnership with a venue.

Through effective PR and building partnerships within the local community we aim to build a quality and sustainable pantomime with massive growth opportunity.

Panto Audience Growth (Last Five Years)

We engage with the community

Phoenix Theatre Group have extensive knowledge of integrating the local community in high quality theatre production.

We pride ourselves, as pantomime producers, on the fact that all of our pantomimes have benefitted from the involvement of the local community from both an audience and performance perspective. We hold open auditions for the chorus of our pantomimes and look to create groups of young local performers, all of whom will appear in the shows.

These performers will not be restricted to appearing in just a couple of dance numbers in the briefest moment, as is the case with community choruses in many established ‘professional’ pantomimes. They will play a full and active part in the production and be fully involved with the production at the same level as the professional performers and production team.

Our aim is always to create a team who are all working towards the same goal of creating and delivering excellence. Our extensive list of Alumni who are now working at the highest level of the industry is testament to the benefits of this approach.

The audience love us

We pride ourselves on our customer feedback. All our productions are subjected to our extensive customer feedback programme. This allows us to review the performances of everything from our performers to our sets and everything inbetween. Our last pantomime rendered less than 1% negative feedback.

“Very professional and talented performers, great sound, costumes, lighting etc, overall everything was immaculate! Thank you all for such an amazing show!!”

“The most pitch perfect, professional production. I have seen a lot of pantos. This was my favourite. Brilliant!”

“It was a fantastic show. It had something for everyone to enjoy. A really great modern twist on an old favourite fairy tale. Loved every minute.”

“Full of good content with something for all ages. Great sound and lighting and sets and nice to hear live music. Great costumes and full of audience participation.”

“The best panto I’ve ever seen! Perfect for all the family, funny, excellent singing, all round great entertainment!!”

“Their best one yet. We have been coming for the last 6 years and really enjoyed ourselves. A great performance.”

Audience Feedback 2019 (%)

We provide full marketing support

We are not just pantomime producers, we offer full marketing support through our PR & digital marketing team with:

  • Graphic Design
  • Video Design
  • Social Media
  • Website Design and Development
  • Digital Marketing and SEO
  • Digital Advertising and PR
  • Promotional Activity
  • Media Relations and Press

Talk To Us About Panto

If you are a venue looking at new panto options or just interested in our services contact us today
Thank you for your message. It has been sent.
There was an error trying to send your message. Please try again later.